Backline Book a discovery call

Marketing execution, delivered.

Seven services. One senior team. Built to plug into your agency's existing client work, white-label, on your tools, on your timelines.

01 / SEO

SEO

Long-term organic growth programs for your clients, built on technical fundamentals, content quality, and measurable performance.

  • Technical SEO audits and implementation
  • Keyword research and content strategy
  • On-page optimization
  • Link acquisition and digital PR
  • Performance reporting and ongoing optimization
  • Migration support (replatforming, redesigns, domain changes)

02 / Local SEO

Local SEO

Search visibility for businesses that depend on local traffic. Single-location or multi-location, service or retail.

  • Google Business Profile setup and optimization
  • Local citation building and cleanup
  • Review generation and reputation strategy
  • Local landing page builds and optimization
  • Multi-location SEO programs
  • Local schema and technical implementation

03 / AI Search

AI Search Optimization (GEO)

Visibility in the new generative search landscape. ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini.

  • AI visibility audits across major LLM platforms
  • Content restructuring for generative retrieval
  • Citation and entity optimization
  • Brand presence in AI-generated answers
  • Ongoing monitoring and tuning

04 / Google Ads

Google Ads

Full-funnel paid search and display campaigns. Built, launched, optimized, and reported on.

  • Search, Performance Max, YouTube, and Display campaign builds
  • Keyword research and negative keyword strategy
  • Ad copy and creative direction
  • Conversion tracking and attribution setup
  • Bid management and ongoing optimization
  • Monthly performance reporting

05 / Meta Ads

Meta Ads

Facebook and Instagram advertising across acquisition, retargeting, and creative experimentation.

  • Full campaign architecture across the funnel
  • Audience research and segmentation
  • Creative direction and ad production coordination
  • Pixel and CAPI setup
  • Ongoing testing and optimization
  • Monthly performance reporting

06 / Website Design

Website Design

Marketing sites, landing pages, and conversion-focused builds. Designed and built to your client's brand and your agency's standards.

  • Marketing website design and build (Webflow, WordPress, Framer)
  • Landing page builds for campaigns
  • Conversion rate optimization
  • Custom design from scratch or working from your direction
  • CMS setup and client handover
  • Ongoing site maintenance and iteration

07 / Content

Content

Editorial, SEO, and conversion content. Produced by writers who understand both the craft and the performance side.

  • SEO-driven blog and resource content
  • Thought leadership and long-form editorial
  • Landing page and website copy
  • Ad copy and creative writing
  • Content strategy and editorial planning
  • Content production at scale

Not sure where to start?

Book a discovery call. We'll talk through your current delivery gaps and recommend where Backline would add the most value first.

Book a discovery call